Tipping Point by Malcom Gladwell

Talks about Mavens: people who are experts and educate others looking for the info re: a decision on something like purchasing. Connectors: networkers who know people. Salesmen: those sho influence others. Stickiness factors: real reason people get involved with epidemics. Ie. smokers don't like smoking but they want to be like those who smoke: independent and grown up. Then nicotine makes them addicted. Depression is suppressed when smoking. Law of 150: after an organization grows to more than 150 it becomes difficult to work as a team. Bigger companies have groups within organization that don't exceed 150.